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Advertising on the council website

South Gloucestershire Council uses the Council Advertising Network (CAN) to deliver advertising across our website. The Council Advertising Network is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates.

If you are looking to place advertisements on our websites and would like more information then please email

Why do we offer advertising on our website?

We introduced advertising in 2015 to raise income which can go towards local services and to provide advertising opportunities of interest to our residents. A single size of advert is available which is 728 x 90 pixels.

Website advertising policy

This policy is intended to provide guidelines as to the type of advertising that will be accepted on our site and the technical standards associated with the display of those advertisements.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with the council’s aims and priorities. All adverts must meet the national advertising standards code (CAP code) applied by the Advertising Standards Authority (ASA). The code covers taste and decency in the depiction of religion, race, gender, alcohol and products aimed at children. Adverts must:

  • be legal, decent, honest and truthful
  • not bring advertising into disrepute, in addition must not bring the council into disrepute
  • conform to the Code
  • respect the principles of fair competition.

Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority.

South Gloucestershire Council does not support or endorse any company or organisation advertising on its website. The council is not responsible for the quality or reliability of the product or services offered within any advertisement.

The council would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent.


Most products and services may be promoted on the council’s website if their advertisements meet the criteria outlined above. However, the council has agreed some specific categories of products and services which are prohibited as defined below:

  • Political
  • Adult entertainment
  • Money lending
  • Unions
  • Gambling and betting
  • Charity appeals
  • Fast foods.

Privacy Policy

Please take a moment to read CAN’s privacy policy, which includes cookie information and details on how to opt out.

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