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Fred the Ted helps out with road safety campaign

This news article was published more than a year ago. Some of the information may no longer be accurate.

Published: 03/11/2014


Now the clocks have changed and the nights are drawing in, children at South Gloucestershire primary schools are learning about our road safety campaign ‘Be Safe, Be Seen’.

Fred the Ted and officers from our road safety team have been attending school assemblies to promote the Be Safe, Be Seen campaign messages which are:

  • Be bright morning or night
  • Make sure you can be easily seen, especially at night, on dark days and in bad weather
  • Bright or fluorescent clothes show up best by day, especially in dull or misty weather
  • By night, reflective material is best and shows up in car headlights
  • It is against the law to cycle at night without a white front light, a red back light and a red rear reflector
  • Always use a safe crossing point
  • Use the Green Cross Code: Stop, Look, Listen
  • At night, use well-lit routes and cross at well-lit places
A group of children at St Mary’s C of E VA Primary School

A group of children at St Mary’s C of E VA Primary School in Yate are pictured with Road Safety Assistant Roz Ernsting and Fred the Ted.

Wendy Feltham, Road Safety Officer at South Gloucestershire Council, said: “At this time of year when the clocks go back and it is darker in the mornings and early evenings, it’s important that children can be seen. Our fun and interactive school assemblies are used to get across a memorable but serious road safety message where we encourage children to wear something bright morning and night.”


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