Motorcyclists are more vulnerable than other road users. They are more likely to be killed or seriously injured in accidents – especially if they are young and inexperienced. Our campaign has attracted media interest, from the national,local and specialist press. Motorcycle New described South Gloucestershire Council as a 'forward thinking council'
We run annual awareness campaigns to help motorcyclists ride more safely and to educate other road users.
Our awareness campaigns have involved
- Temporary signs at key Smidsy accident hotspots, encouraging drivers to look out for motorcycles
- Adverts in local cinemas. These slide adverts ran for a year at Longwell Green and Cribbs Causeway cinemas
- Bus adverts with the words 'Think before you overtake' and tips for motorcyclists to overtake safely
- Leaflets produced by the Department for Transport highlighting situations where motorcyclists were at risk was distributed to drivers at local garages
- Free scooter, motorcycle and moped training
- Bike Safe Day with Avon and Somerset Police. We also donated money to the police to help fund a series of weekend seminars called 'Arrive Alive'
- Leaflets for young motorcyclists